phil elverum twitter|@PWElverum : Manila https://t.co/rLQf3atbyK. 10 Feb 2022
Even-odd pricing refers to a psychological pricing strategy that businesses use to play with the mind of customers and make the prices more appealing to them. It generally makes the prices showcased ending in odd numbers, such as $9.99 or $69.95, instead of even numbers, including $10 or $70.
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